When Will They Learn: Girls Got Game Too.
Gaming companies can’t seem to avoid sexist marketing.
Last month saw the release of two highly-anticipated gaming systems, the PlayStation 4 and Xbox One, but it seems that the new generation of consoles hasn’t spawned a new generation of gender awareness.
Sony came under fire for replacing The Sun’s infamous page three — usually reserved for a topless model — with an advertisement boasting about “players.”
Following suit, Microsoft’s earned its own spot in the PR limelight last week after the company featured a letter on its website aimed at encouraging non-gamers to welcome the new Xbox One into their living rooms. This line was singled out for being particularly offensive:
“Hey honey, Not sure if you’ve heard, but Xbox One is now available. That means we can start playing games like Dead Rising 3. I know, I know. You’d rather knit than watch me slay zombies.”
Image from Reuters