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D.C. Metro Ad Thinks Ladies Just Want To Talk About Shoes
Don’t you just hate it when you try to chat with a friend about the transit system, but all her lady-brain can focus on is shoes?
The D.C. Metro understands your pain. Which is why they used this apparently relatable scenario on a poster for their Metro Forward campaign, prominently displayed at the Washington D.C. Metro Center subway station. Today in WTF.
Image by Lucy Wescott via The Huffington Post
When Will They Learn: Girls Got Game Too.
Gaming companies can’t seem to avoid sexist marketing.
via Quartz
Last month saw the release of two highly-anticipated gaming systems, the PlayStation 4 and Xbox One, but it seems that the new generation of consoles hasn’t spawned a new generation of gender awareness.
Sony came under fire for replacing The Sun’s infamous page three – usually reserved for a topless model – with an advertisement boasting about “players.”
Following suit, Microsoft’s earned its own spot in the PR limelight last week after the company featured a letter on its website aimed at encouraging non-gamers to welcome the new Xbox One into their living rooms. This line was singled out for being particularly offensive:
“Hey honey, Not sure if you’ve heard, but Xbox One is now available. That means we can start playing games like Dead Rising 3. I know, I know. You’d rather knit than watch me slay zombies.”
Image from Reuters